SE-Radio Episode 360: Pete Koomen on A/B Testing

Pete Koomen, Co-founder and CTO at Optimizely discusses A/B testing. Edaena Salinas spoke with Pete about how A/B testing is used in software products, and how A/B tests can be written. Pete explained the components of A/B testing and lessons learned from running over 200,000 A/B tests.

Related Links

• A/B testing (Wikipedia)
• A/B Testing: The Most Powerful Way to Turn Clicks Into Customers
• OPTIPEDIA Optimization Glossary
• https://twitter.com/koomen?lang=en
• pete@optimizely.com

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