SE-Radio Episode 360: Pete Koomen on A/B Testing
Pete Koomen, Co-founder and CTO at Optimizely discusses A/B testing. Edaena Salinas spoke with Pete about how A/B testing is used in software products, and how A/B tests can be written. Pete explained the components of A/B testing and lessons learned from running over 200,000 A/B tests.
Related Links
- A/B testing (Wikipedia)
- A/B Testing: The Most Powerful Way to Turn Clicks Into Customers
- OPTIPEDIA Optimization Glossary
- https://twitter.com/koomen?lang=en
- pete@optimizely.com
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Tags: a/b testing, data, product development, testing
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